Pricing Recovered Inventory for Velocity vs Margin
The tradeoff every reseller learns eventually. Here is how to make it explicit.
Pricing GuidesThe short answer
Every price is a bet on how fast your cash comes back. Learn the two archetypes and when to use each.
Velocity pricing
List at 15-25% below comp. Sell in days. Free up cash for the next pallet. Best for consumable, high-turnover categories: apparel, kitchen, small home goods.
Margin pricing
List at or above comp with a compelling listing (great photos, condition notes, warranty). Sell in weeks. Best for durable, high-ticket categories: tools, consumer electronics, appliances.
How to choose
- If your storage cost per unit per month is high, prefer velocity.
- If your labor cost per listing is high, prefer margin (fewer relists).
- If cash flow is tight, prefer velocity.
- If you have a strong feedback rating, margin becomes easier.
The re-price ladder
Whatever you list at, define a re-price schedule up front:
- Day 7: 5% off
- Day 14: 10% off
- Day 21: 15% off
- Day 30: 25% off or bundle
This prevents dead inventory silently accumulating.
PalletIQ recommends both
Every analysis returns a "fast-cash" price band and a "max-margin" price band for each SKU. You pick the strategy per item.