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Glossary·2 min read

Sell-Through Rate

Definition: percentage of units that sell in a window

Warehouse shelving of labelled inventory totes with a clipboard in the foreground, illustration for Sell-Through RateGlossary

The short answer

What percentage of your inventory actually sells inside a given window.

Sell-through rate is the percentage of your inventory that sells within a given time window (30, 60, or 90 days). It is one of the most important inputs to any max-bid formula.