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Glossary·2 min read

MSRP

Definition: manufacturer suggested retail price

Warehouse shelving of labelled inventory totes with a clipboard in the foreground, illustration for MSRPGlossary

The short answer

MSRP is the ceiling. Recovered value is always a fraction of it.

MSRP stands for Manufacturer's Suggested Retail Price. In liquidation, MSRP is a reference ceiling, not the price you can achieve on resale. Recovery rates typically range from 10% to 50% of MSRP depending on category, brand, and condition.